WWhether it’s Ronald, Donald or Arnold, all Americans are familiar with the phenomenon of second-class celebrity becoming a politician. So when the TV doctor Mehmet Oz decided to run for the Senate PennsylvaniaHis background as a B-lister seemed perfectly suited to the role.
As he proudly notes in his book Official CVOz has won an Emmys, written eight bestsellers, and appeared on six seasons of The Oprah Winfrey Show. He is a professor of traditional media. But now the daytime TV star faces a Democratic opponent who has proven to be a media success story in his own right — even though his field of expertise is Twitter, not television.
When Jon Fetterman entered the race, a relatively well-known deputy governor quit his job: a Bernie Sanders supporter of universal health care and a $15 minimum wage, he’s running to replace the Republican in a swing state.
But he did it quickly He made himself a national name And he cries in Oz on social media – He attacks him, in particular, on the question of whether he was really from Pennsylvania at all. Geese He said he moved there in 2020 – In a place owned by his father-in-law. Prior to that, he lived in New Jersey for decades.
In Fetterman’s view, Oz is still a Jersey boy, and the Democrat has turned meme after meme as a weapon against his rival. Fetterman posted a profile A picture of a goose’s face on a Pennsylvania driver’s licensenamed “McLovin” in honor of cinema Best known fake id. He made fun of his opponent Looks like he’s shooting an ad for his campaign in Pennsylvania at his mansion in New Jersey. He has employed the services of the most Jersey person this side of Bruce Springsteen: Nicole “Snooki” Polizzi.
In the clip received Over 84,000 likes on Twitter, the Jersey Shore reality star offers some brutal sympathy: “I heard you moved from New Jersey to look for a new job,” she says. “I know you’re away from home and you’re in a new place, but…don’t worry, you’ll be back in New Jersey soon.”
Fetterman’s attacks are not limited to the digital world. He had a pilot hold up a banner over a Jersey beach saying, “Welcome Dr. Oz. Welcome home in New Jersey! John.” Post the photo online, reviewing Pennsylvania’s credentials by devoting it to “yinz and youse down the beach today” – a mix of Pittsburgh and Philly-talk. It also sells a “Dr Oz for NJ” Poster. And in Thursday’s coup, Fettermann confirmed that he did I launched a petition Oz honored in the New Jersey Hall of Fame, which celebrates the accomplishments of the state’s residents.
Oz himself has ways to go when it comes to the art of political stratagem. He posted photos of himself visiting Pats and Gino’s, the dueling cheese chip shops, across the street from each other, which are a Philadelphia landmark. It was a beginner’s mistake, akin to a New Yorker taking a selfie in Times Square – any local could list as few as five cheese chip places they consider better than these two. Fetterman called Oz “Tourist”, and even Pat himself answered: “Do you even live in [Pennsylvania]? And can you spell the city you live in? ” (Geese misspelled the name From his supposed hometown, Huntingdon Valley, on a campaign file.) When your steakhouse is on fire, you know you need to up your social media game.
While Fetterman has proven himself a natural at the art of trolling, you can feel blood, sweat, and tears running down Oz’s efforts. When he posted a fake photo of Bernie Sanders with Fetterman titled “Best Friends”, Fetterman responded with a meme mocking Oz .’s graphic design skills. When the Republican shared a photo dictionary definition About Jon Fetterman — the “Bernie Sanders socialist” who was “mistaken for Pennsylvania” — it felt just as it was: an attempt to transmute the old political paradigm into a modern one. (John Fetterman also placed “justice” and “jurisdiction,” which, as several people have pointed out, is not the way the alphabet works.)
Perhaps in desperation, Oz did Recently adopted a new tactic: “John Fetterman’s Tracker Downstairs” records how long it has been since the Democrat held a public event. But instead of serving as a blow to his opponent, the strategy seems to be insane. What kept Fetterman off his campaign trail was his May 13th stroke.
Although he’s discontinued the IRL campaign, Fetterman’s strategy appears to be working. Opinion polls repeatedly Put the Democrat on top in the race and He raised about nine times what he collected As his opponent since April. Victory in November could be a political lesson about the importance of carving out a digital identity and could be crucial to Democrats’ chances of holding the Senate. Like so many others these days, Fetterman works from home – and finds he can still get things done.